Sonoma County · Est. whenever the cork popped

Unfiltered.Untamed.Unforgettable.

Wine education, travel concierge, and pop-up experiences from a Sonoma resident who thinks the best bottle is the one shared with others. Low-intervention, high-fun.

See the Experiences Who is Rare Taste?

A communal vineyard dinner at dusk — friends, half-empty bottles, wildflowers

Tasting Note

[NOTE: high energy, heavy local influence, 100% fun, zero pretense]

Pour down

Pet-nat over prestige✺Low-intervention, high-fun✺Sonoma soil, global glass✺Bring a stranger to the table✺Pour generously, judge rarely✺Pet-nat over prestige✺Low-intervention, high-fun✺Sonoma soil, global glass✺Bring a stranger to the table✺Pour generously, judge rarely✺

Hands pouring cloudy natural wine into a ceramic tumbler

Your host

I'm Ashley

Resident of

Sonoma County, CA

The Story · 001

I'm a wine educator, personal chef, travel concierge, and full-time Sonoma County local who thinks wine should taste like a good time, not a lecture.

I built Rare Taste around the small, low-intervention producers in my backyard — the ones farming honestly and making bottles with fingerprints still on the glass. But I'm just as happy exposing you to a new region you've never heard of.

My thing is simple: wine is the excuse to bring people together. Pop-up dinners, bachelorette tastings, custom flights, a Sonoma itinerary built for your crew — all of it designed to make wine feel approachable, joyful, and genuinely fun.

Wine Educator

WSET-ish, mostly curious

Personal Chef

vineyard-to-table

Travel Concierge

Sonoma & beyond

Resident

since the soil got under my nails

The Experience Ledger · 002

Pick your pour. I'll handle the rest.

In-person · Your place or mine01

Private Parties

Custom tastings & food pairings for bachelorettes, birthdays, and dinner parties — your crew, your theme, your playlist.

[NOTE: festive, clinky, very photogenic]

Inquire

Concierge · Sonoma County02

Wine & Travel Concierge

I plan the hotels, winery visits, and dinner reservations that make a Sonoma County trip actually good — built around producers you won't find on a bus tour. You sip, I plan.

[NOTE: local-only intel, zero tourist traps]

Inquire